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Why Toppik products are the best opportunity for any hair salon?

By Zoran Pančur - 27 Apr 2023 44151 0 comments
Why Toppik products are the best opportunity for any hair salon?

Why Toppik Products Are the Best Opportunity for Any Hair Salon?

It's a fact that there is no product on the market that can restore hair growth in cases of baldness. However, there are products that help people cover thinning areas and give the appearance of a fuller hairstyle. These are Toppik products. And when we add to this the fact that ¾ of the population is not satisfied with their hairstyle, with hair loss being one of the most common reasons... then we have a new business idea for every hair salon. These are Toppik products that combine both of these realities and can bring additional satisfaction to clients and, consequently, extra profit to the salon.

Every hair salon wants a client to leave satisfied after a visit and return again, as each loyal client ensures the salon’s continued operation. Different clients also prefer different services, and since we mentioned that ¾ of people are unhappy with their hair, a good hairdresser will know how to meet their needs and solve their issues. And if we can solve their hair thinning problem with minimal tools, it’s clear that the client will be happy to return.

To avoid looking at just an abstract picture, let’s mention some concrete numbers that confirm our perspective: loyal clients guarantee ongoing business and also bring additional profit. This extra profit comes from the Toppik product.

Toppik – a hair thickening product that covers balding areas – is actually quite affordable. A 50g container of thickener, which provides an average of 120 applications, costs us €44.90 in wholesale. Dividing this amount by the average number of applications (120), each application costs just over 37 cents. While it might make sense for individuals to purchase it for personal use given the ease of application, any hairdresser with a sense for business sees an excellent opportunity here. Each application, along with the service, which takes just two minutes, can be sold for €5, meaning that even with one application, we earn over €4.60.

Imagine a small hair salon serving 20 clients per day, 10 of whom are men. Since half of men face hair thinning issues, that’s 5 men, and if we can sell this service to at least 4 of them, it means an additional €18.52 daily from male clients alone. Adding at least 2 women brings in an extra €9.26 from female clients daily. If we round up the earnings with Toppik’s hair thickener, it totals an extra €27.78 in pure revenue per day, which amounts to over €555 monthly.

And let’s not forget! We’re talking about net revenue, which means that we have already deducted the product’s cost, assuming that each application takes just a few minutes and requires no additional expenses as the application process is quick and straightforward.

Faced with these numbers, it’s natural to wonder how clients will respond to the product and how we can encourage them to try it. It’s important to note that over a million satisfied users already use Toppik, and people increasingly prefer products with natural ingredients. This is true for Toppik as well. The Toppik hair thickener is made from natural protein, similar to the composition of our hair, making it resistant to wind, humidity, and other weather conditions. It can be washed out with shampoo. Developed by Toppik, the product's fibers are charged with static electricity, allowing them to bond with our hair. Its easy and natural application puts it a step ahead of the competition, offering a way to set your salon apart, attract more clients, earn additional revenue, and introduce a new way to cover bald spots.

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